Our Founders

Meet Dr Belal Chami
When you first meet Dr Belal — known around Re-Dox as ‘Billy’ — what strikes you most is his deep passion for science, skin health, and education. What you don’t see, hiding just beneath the surface, is the expertise and accolades he brings to the lab as our Head of Product R&D.

Real credentials mean real science
Dr Belal isn't your everyday skincare founder — he's an accomplished biochemist, medical researcher, and redox biologist. Dr Belal is an avid contributor original research articles, book chapters, review articles, editorials and blogs, bringing genuine, proven scientific credibility to skincare formulation, innovating where others follow, and championing our mission to change skin care for the better!

Driven by purpose
Belal's journey into skincare began with his sister Zena’s overwhelming search for quality products that really work. Seeing her struggle shaped his vision: to replace confusion with clarity, complexity with simplicity, and ineffective products with scientifically-backed solutions.

Belal’s commitment to better skin
Belal believes skincare should be straightforward, sustainable, and above all, scientifically valid. He’s committed to educating and empowering all skincare users to make informed choices, challenging industry misconceptions, and pioneering cutting-edge solutions grounded in real research and proven results.

Meet Zena Chami
Zena is a true skincare enthusiast who has spent years searching for products that are genuinely effective, and too often coming up blank. As an experienced branding expert with a deep understanding of e-commerce, she never imagined she would start her own skincare brand, but if the solutions don’t exist, you make them yourself!

From consumer to founder
Like many women, Zena juggled career, motherhood, and the overwhelming world of skincare. She tried countless products, spent too much time on complicated routines, and questioned whether any of it was real. When her brother, Dr Belal Chami, created a personalised formula that transformed her skin, fading deep post-pregnancy facial hyperpigmentation, it changed everything.

Bringing simplicity back to skincare
Dr Belal’s customised solution made Zena rethink everything she knew about skincare. She saw an opportunity to cut through the noise of a market crowded with ineffective products — replacing expensive, time-consuming routines with simple, science-backed solutions that truly deliver.

Zena’s philosophy
Zena believes skincare should work for you, not the other way around. At Redox, she’s helping to build a brand that makes real results accessible, empowering other women — and everyone  — to feel confident in their skin, without the overwhelm.